Tipping Sprung is a branding, marketing, and innovation consultancy.
We excel at solving complex marketing problems and building strong brands that drive revenue and create financial value.
Knowledge
Differentiation in a Downturn
How to maintain meaningful differentiation amid today’s economic crisis.
Understanding Brand Value Creation
Why managers often fail to grasp the complexity of brand-value creation.
A New Day for CRM
A new crop of easy-to-use CRM solutions can help boost marketing return-on-investment today.
The Brand Elastic
Tracking The World of Brand Extensions
Travel Extensions, Upmarket and Down
August 18, 2009
The Mobil Travel Guide will be rebranded with the Forbes name, effective October 1, the Associated Press reports. Started in 1958, the Mobil series includes 45 books. The move will certainly add …read more
Tru Blood, The Beverage
August 07, 2009
Perhaps the last entertainment vehicle you’d imagine extending into retail beverages would be vampire-themed True Blood. That’s not stopping Omni Consumer Products – who achieved a modicum of fame by bringing the …read more
Annals of Questionable Brand Extension
July 24, 2009
And you thought that using sheep and cows as billboards was a bit over-the-top. The latest chapter in the annals of strange brand extension comes from this year’s valedictorian address at Alexander …read more
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TippingSprung
Smart branding and
marketing solutions
that yield real results
Events
TippingSprung Speaks at AMA
Pedro Laboy spoke at the AMA in Pittsburgh on digital and interactive strategy.News
TS on The Today Show
The best and worst brand extensions from TippingSprung's brand-extension survey were showcased.Careers
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